The "F*ck It" Attitude

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The "F*ck It" Attitude

Sometimes when you make a bad food choice or miss a training session, you say "F*ck It" and eat like an idiot the rest of the day or skip the rest of your week of training. This mentality can be detrimental to your goals and we'd like to help reframe your mindset!

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Upper Body Foam Rolling

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Upper Body Foam Rolling

This is a series of videos showing you how to foam roll different areas of your upper body. Everton Davidson, otherwise known as E$, Cleverton, Beverton, etc. is our educator today.

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The New Year Spark

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The New Year Spark

Resolutions can be great as long as you can stick to them. We have some ideas on why we see people fail and what you can do to keep that initial motivation burst going well into the new year.

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Why Do We Deadlift?

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Why Do We Deadlift?

Despite the sharpened focus upon the booty, many are missing the true hero beneath the cheeks - one of the largest muscle groups in the body and, in my opinion, one of the most important. Sadly, even in our keister obsessed country, the glutes get left behind. Hah, butt puns.

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